Unique product image

job position
Business

The Ultimate Guide to Product Positioning

The Jobs to be Done (JTBD) framework was created as a marketing concept for market segmentation. Still, product companies began to use it to think about product development. The JTBD framework is based on the simple premise that people do not buy products because they fit into consumer segments. However, they buy products to solve […]

Read More
error: Content is protected !!