Business
The Ultimate Guide to Product Positioning
The Jobs to be Done (JTBD) framework was created as a marketing concept for market segmentation. Still, product companies began to use it to think about product development. The JTBD framework is based on the simple premise that people do not buy products because they fit into consumer segments. However, they buy products to solve […]
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Travel
Influence Of The Covid-19 Epidemic On Travel Risk For Tourists
Numerous viral epidemics, including avian flu, SARS, swine flu, MERS, Ebola, and Zika, have emerged or re-emerged since the twenty-first century. A coronavirus illness called COVID-19 that is very infectious was discovered in Wuhan, China, on December 31, 2019. The World Health Organization declared a pandemic after the virus killed more than 36,000 people and […]
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