Interactive content may get an unpopular reputation, particularly in the world of business-to-business. It’s typically viewed in stark terms because of its weaknesses such as quirky quizzes aimed at consumers, but aren’t able to translate into profitable business sales or complicated infographics that can muddy the waters around crucial strategic questions.
Innovative B2B marketers understand that even though interactive content isn’t always a hit, its potential to entice customers and make a splash can be a good investment.
As people shift to mobile devices to engage in digital activities and are seeking an active part in the interactions of brands, B2B marketers are consistently searching for ways to make higher-quality, interactive material. The importance of ethics in interactive content ensures users have a positive and responsible experience. It could be an important method for changing the tone of the conversation and making closer connections with their audiences.
For B2B marketers who wish to include the use of interactive media into their strategies but don’t know how you can do it, take a deeper dive into the business plan and an in-depth look at the three brands that use interactive content to increase the value of interactions with their customers and prospects.
Interactive content offers the user a more exciting, memorable, and memorable experience for viewers. B2B companies should take a look at every type of interactive content available and develop a strategy that makes use of the most memorable kinds to promote their brand.
What are the Advantages of Interactive Content?
Interactive content that encourages interaction can tell us lots about the audience but not much about the benefits of interactive marketing for your company.
Businesses can still achieve their objectives by using various types of content within their strategies. Indeed, interactive content may outperform traditional marketing methods.
We could mention at a minimum 3 advantages of B2B-interactive marketing:
- Businesses that utilize it enjoy higher engagement rates
- companies who invest in it can learn more about their customers
- customers prefer brands that offer high-quality interactive content
You’ll now know how each of these benefits can be achieved through Interactive content for B2B.
Here are some best practices to Create, use and measure interactive content
New to the world of interactive content? Use these best practices to help you maximize the impact of your content:
Interactive Tools:
Calculators, questions, and other assessment tools enable businesses to assist their clients to gain knowledge about their business or issues. They are all slightly different and can serve various functions. These types of quizzes tend to be more informal, but polls can inform the public about sentiment while calculators can produce useful data for users.
Calculators are a fantastic method to assist a business audience to understand more about a particular situation by entering their data and getting a calculated numeric response. Interactive content can be a powerful tool for product positioning, allowing potential customers to experience your product’s benefits firsthand. This could include cost estimates as well as cost comparisons. The output might also highlight specific products or services as well as the benefits of the products or services.
Businesses may make use of existing data they have (data or even benchmarks) to develop these evaluations. For instance, you could invite visitors to complete a set of questions, and then allow them to examine how they are compared to the overall respondents to surveys.
Interactive Video:
Video has grown to be a popular media source for content. According to a study, 73 percent of content marketers are making use of video in their content marketing strategies. B2B marketers must be aware that videos can be interactive too. Although it is a relatively new trend, there are several advantages to using an interactive video. Gamification is a method to reward viewers with giveaways or contests on video.
Social media platforms such as Facebook provide enhanced features that allow businesses to make their videos more interactive, such as enhancements to polling capabilities. If you’re using social or owned channels, it’s crucial to keep in mind that video doesn’t need to be a singular medium for broadcasting.
Augmented Reality:
Augmented Reality (AR) provides a variety of options for B2B brands to use in their interactive content marketing. A lot of B2C companies have already joined this trend (e.g. Wayfair’s use of photos allows customers to view furniture in the same way as it appears in their homes) However, B2B can be benefited from AR too.
Voice-Activated Technology:
The voice-activated devices are all-encompassing. When Amazon Echo and Google Home can be found in offices and homes they provide a unique potential to create interactive content. With the rise of voice-activated commerce increasing numbers of users are using the smart speaker to search the internet and purchase items.
Over 50% of searches are likely to be performed using voice search within the next year. Although the majority of commercial and search-related activity occurring using voice-activated technology is directed toward the B2C market, B2Bs should pay attention. Duty-free import allowances can be gamified through interactive quizzes to educate travelers on what they can bring back. The first step in developing an SEO strategy that is geared towards text and voice can be an intelligent move for B2B companies that wish to be ahead. This might include the use of conversational language in blog posts and web pages, as well as incorporating more long-tail words into SEO strategies.
B2B interactive content can be an exciting way to provide information, collect data, and connect with customers. A content writing Company in India that can assist you to create Interactive Content to grow your businesses and help your company to achieve a variety of objectives.
Author’s Bio:
Harsh Dutta is the founder at Content Writing Company – Italics. Harsh is a seasoned entrepreneur, Digital Marketer, and Professional Copywriter.
LinkedIn- Harsh Vardhan Dutta
